{"id":39,"date":"2026-05-04T02:35:03","date_gmt":"2026-05-04T02:35:03","guid":{"rendered":"http:\/\/localhost\/sni-wp\/index.php?p=39"},"modified":"2026-05-04T02:35:03","modified_gmt":"2026-05-04T02:35:03","slug":"how-to-format-a-blog-post-so-people-actually-read-it","status":"publish","type":"post","link":"https:\/\/sni.purple.lk\/index.php?p=39","title":{"rendered":"How to format a blog post so people actually read it"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A little while ago, my friend and fellow business owner <a target=\"_blank\" href=\"https:\/\/www.danigardner.com\/\" rel=\"noreferrer noopener\">Dani Gardner<\/a> and I started meeting once a month. Dani has cleverly coined it our \u2018minimind\u2019 \u2013 like a mastermind but for just the two of us, to keep each other accountable and share what we&#8217;re noticing in our work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One thing that came up recently was blog posts that are hard to read.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not necessarily hard to read because the writing is bad \u2013 most often the writing is great.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But because of the way the blog post has been formatted and structured. When a blog post is structured poorly, reading it feels like hard work.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve been around here for a while, you\u2019ll know I\u2019m a huge fan of blogging. I often talk about how blogging is a form of <a href=\"https:\/\/alanajadestudio.com\/blog\/blogging-vs-social-media\">marketing that can support your energy<\/a>, rather than drain it. When done right, blogging is a very gentle and sustainable way to market and grow your business (so much more than social media).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So when I see blog articles that aren\u2019t formatted correctly, I always think that this is such a shame. Because the consequence is that your visitors don&#8217;t stick around and that incredibly helpful article you&#8217;ve poured hours into writing never reaches the people who really need it.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A little while ago, my friend and fellow business owner Dani Gardner and I started meeting once a month. Dani has cleverly coined it [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sni.purple.lk\/index.php?rest_route=\/wp\/v2\/posts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sni.purple.lk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sni.purple.lk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sni.purple.lk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sni.purple.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=39"}],"version-history":[{"count":1,"href":"https:\/\/sni.purple.lk\/index.php?rest_route=\/wp\/v2\/posts\/39\/revisions"}],"predecessor-version":[{"id":40,"href":"https:\/\/sni.purple.lk\/index.php?rest_route=\/wp\/v2\/posts\/39\/revisions\/40"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sni.purple.lk\/index.php?rest_route=\/wp\/v2\/media\/18"}],"wp:attachment":[{"href":"https:\/\/sni.purple.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sni.purple.lk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sni.purple.lk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}